SPEAKERS
Key Expertise:
-Executive leadership
-Strategic business planning and road-mapping
-General management with P&L responsibility
-E-commerce and omnichannel growth
-Cross-functional leadership
-Coaching and development
Attributes & Achievements:
-Achieved 128% CAGR in e-commerce business by building cost-efficient fulfillment capabilities
-Built high-performing teams across different countries and cultures
-Skilled at analyzing complex problems, simplifying them, and driving execution through teamwork and high motivation
-Experienced Master Black Belt and Lean practitioner, having conducted over 100 Lean workshops including business process Kaizens, shop floor events, and value stream mapping in various Mattel facilities
-Established Mattel Lean University and collaborated with 14 China OEM factories on improvement projects
SESSIONS
Mattel's expanding global DTC strategy and our Last Mile evolution
Greg will discuss Mattel's brand promise around trust and how our relationships and communications is built around this. We will review Mattel's turnaround to becoming a growth mode company while unlocking our IP. The recent Barbie movie is an example and we'll highlight how this elevated our DTC growth and expansion requiring a transformation of our last mile delivery strategy.Mattel's approach to global DTC expansion that is transformational requiring teamwork across the entire organization, including last-mile logistics.
Learning Objectives
- Mattel's DTC growth and strategic approach
- The GSC (Global Supply Chain) approach to integrate DTC seamlessly with a single network approach
- The evolution and transformation of last mile logistics to support global DTC growth and expansion
Participant Outcomes
- Understand Mattel's brand promise and culture
- How Mattel has transformed to an IP driven company growing DTC globally
- How DTC growth impacts the Global Supply Chain and Mattel's approach
- How last-mile logistics has transformed to support the growth and profitability Mattel's DTC business